ONLINE PRIVACY - THE INFORMATION WE GATHER
The type of information we gather online falls into four general categories:
Aggregate Site Usage Information
Voluntary Registered Shopper Information
AGGREGATE SITE USAGE INFORMATION
We collect and store information about the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall visitor behavior patterns. Our goal in using this information is to improve our site by making it more responsive to the needs and preferences of our users.
Our Web servers automatically collect information about each visitor who requests BestLatest.com Web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web contents you request from us can be sent to you.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
The only personal information our BestLatest.com cookie can contain is information that you supply yourself. Our cookies cannot read data from other parts of your computer. If you would like more technical information about how cookies work, take a look at http://www.cookiecentral.com.
As stated above, you must enable cookies on your Web browser for BestLatest.com to function correctly. If you are concerned about information contained in your BestLatest.com cookie, you may delete the file(s) at the end of each browser session. View your browser's help file for more information on cookies.
Click-stream data is information that describes the page-by-page paths you take as you browse through our websites. Using cookies, we track and store this information to help us positively customize your shopping experience. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use it on an individual basis to improve your specific shopping experience.
COMMUNICATIONS FROM BestLatest.com
Whenever you purchase products from BestLatest.com, we collect and store the information that you volunteer. Information such as your name, e-mail address, postal address and phone number. The information you supply is added to our customer database. You may receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events. You will not receive any phone calls from us unless there is a customer service issue.
OTHER PRIVACY NOTES
We do not intend to collect any personally identifiable information from children through our websites. Please do not allow children under the age of 13 to provide any personally identifiable information or participate in the bulletin board sections of BestLatest.com websites.
ONLINE SECURITY STATEMENT
We understand that many consumers are concerned about Internet security. BestLatest.com employs industry-leading technologies to store sensitive information and protect it while in transit over the Internet. The following Security Statement describes the technologies we use and provides additional details about how we handle sensitive data like credit card information. We want you to be able to shop at BestLatest.com with complete confidence. If for any reason you feel uncomfortable shopping with us online, we invite you to contact us.
THE TRANSMISSION OF SENSITIVE DATA
We work hard to protect the information that you send to us while it is en route to and from our sites. To provide secure transmission, BestLatest.com employs Secure Sockets Layer technology (SSL) on those pages that involve sensitive information such as credit card numbers. SSL, which is supported by a vast majority of Internet browsers available today, is the most commonly employed method of secure, encrypted communication used on the Internet.
WHAT HAPPENS TO MY INFORMATION?
SSL protects information en route to us. SecureTrust certificate technology ensures that BestLatest.com is the only recipient of this information. But we don't stop there. We also work very hard to make sure the information you send us is stored and managed securely once we receive it. All data collected is stored on site and is protected by multiple levels of data and structural security.